1. A film concept, not an ad slot.
The process begins with one question that can carry a full release: style versus style, athlete versus gauntlet, old method versus new method, or product inside a legitimate training problem. The brand role is designed around that question.
2. Pre-production and athlete access.
The scope covers the proposed athletes, match conditions, safety, schedule, location and production plan. Rules are declared before the action. Product claims and required brand elements are agreed before cameras roll.
3. One original long-form release.
BORETS LAB films, edits and packages the episode for its English-first YouTube channel. A hero-film partner receives a “Presented by [Brand]” role, natural product use, one concise spoken integration, description link and pinned comment.
4. Two vertical campaign cuts.
Two short-form edits extend the core idea into social distribution. The exact platforms, file delivery and organic posting plan are locked in the agreement. Paid advertising usage is a separate right.
5. Thirty-day actual-performance reporting.
The report covers agreed public and YouTube Studio metrics such as views, watch time, audience geography, age and device data, subject to YouTube processing and privacy thresholds.
Rights that are priced separately.
- Paid social and advertising usage.
- Whitelisting or creator-handle media buying.
- Athlete likeness in the brand's own campaign.
- Additional edits, languages or territories.
- Extended exclusivity beyond the contracted release.
A longer category partnership can combine connected films, full-team product support, recurring brand presence and exclusivity for an agreed run. The scope is built around what each partner can genuinely bring to the system.